Join the men with full-time jobs and full calendars losing 10 kg in 90 days, building physiques that actually look like they train, and getting their edge back - using simple systems that fit around work instead of taking it over.
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Everyday blokes with full calendars who stopped putting it off. Same systems, built around the week each of them actually has.
Men working full time, long days and odd hours, who still got the result. Here's what actually made the difference.
"The check-ins were the thing. Knowing someone was going to read my week made me actually get up and follow the plan."
Tyler · Accountant
"I still go camping, still eat out, still have a life. That's what I was worried about losing and I never had to."
Jeremy · FIFO
"First time I've ever seen my abs. Didn't actually think I had any until now."
Jacob · FIFO
"I'd been training for two years and nothing changed. Turns out I wasn't training hard, I was just training long. Loving the process already."
Tim · Logistics
I coach men who work full time and are sick of starting over. Blokes who've bought three programs, quit all three, and decided the problem must be them.
It isn't. Those programs were built for someone with more time than you. I build yours around your actual week - your hours, your commute, your work travel. Some men train three days. Some train five. That's a conversation, not a rule.
I was 110kg. They called me Buddha at school and it stopped being a joke the day it got said in front of everyone. I started lifting properly at 21, qualified as a PT, then a rough couple of years pulled me right back to the start - and I had to rebuild the whole thing with a full-time job this time.
That rebuild is what I coach. No willpower hacks, no living in the gym, no cutting out everything you enjoy. Just a plan that survives a bad week, because a bad week is the only thing that's ever stopped you.
You've started before. You've stopped before. And every time, the program got the blame.
So let's take that off the table.
Do the work for 90 days and if you haven't lost 10 kg, I keep coaching you, for free, until you do.
Not a refund. Not a partial. I keep working with you until you get there, at no extra cost, because if you did everything I asked and it didn't work, that's on me, not you.
Here's what "do the work" means. Four things. All of them are things I'm tracking anyway:
That's it. That's the whole list. If you do those four things for 90 days and you haven't lost 10 kg, you don't pay another cent until you have.
For men with at least 10 kg to lose. Measured on your 7-day average weight: your first week against your last.
Whatever your week can actually hold. Three is the realistic floor for most men working full time. Five works if you've got the hours and you want to move faster. I decide that on the call once I know your schedule, and it changes when your schedule changes. You don't get handed a fixed template and told to make it fit.
I'll give you the number on the call, once I know what you actually need. It's not the cheapest option and it isn't meant to be - it's one coach, a small roster, and a direct line. If budget is the deciding factor, say so upfront and I'll be straight with you about whether it's worth it.
Because the programs you quit were built for someone else's week. Yours gets built around meetings that run over, dinner at 8, and the trip to Melbourne you found out about on Tuesday. You've never had a discipline problem. You've had a design problem.
No. I set your meals for the whole week, built around your goals and your schedule. You just cook them. There's no logging food: each day you tell me in the app whether you ate what was on the plan, yes or no. That's it.
Train harder, not longer. Intensity beats volume every time, and a session you actually do beats the long one you skip. I'll also add cardio rather than cutting your food to nothing - you'll eat more than you expect.
Then I build for that. Site gym, hotel gym, home, bodyweight - every session has a version that works with what's in front of you. The week moves; it doesn't disappear.
You pick it back up. Days off are fine - but be honest that every day off is a day behind. Own it, don't dress it up, and get back to it. That's the whole skill.
The first change is in your head. Within a couple of weeks you'll carry yourself differently and show up differently, at work and at home, because you've got proof it's working and you're not white-knuckling it on faith. What you see in the mirror takes a bit longer, but you'll notice it within a few weeks. By 90 days the target is 10 kg, and it's guaranteed if you do the work.
100% online. Your program's in the app, you check in with me every fortnight, and you can message me directly in between.
Work doesn't settle down. There's always a project, always a quarter end, always something. That's exactly why the systems get built around a busy week instead of a quiet one - if it only works when things are calm, it was never going to work.
Most men who come to me know plenty. Knowing isn't the gap - doing it consistently is, and knowing when to change something is. You'll get a plan you don't have to think about and someone who notices when it stops working before you've wasted three months on it.
Yes. It's who I coach and it's who I've been. I'd rather do one thing properly than be vaguely useful to everyone.